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Why Advertise on the WWW?

First first you must step back and ask yourself, "Why does my business advertise?" Well most would say that advertising is for attracting new customers. Right? Well, this is only partly true. Advertising is not only to attract new customers, but to keep old customers, raise awareness about your business as well as generate additional income. When you advertise on the Internet,
you are not just advertising. You are marketing your company. Currently marketing on the Internet is one of the best buys in advertising. Your potential customers will not only see your advertisement, but can contact you via e-mail, and even place orders on-line for your products. If you are marketing a service, you can have potential customers e-mail or call you after they are "sold" on your service because of your professionally designed, informative Internet site. No matter what business you are in, the Internet is the medium that will provide you with the widest audience, in the United States and World-Wide! Over30 million households in the US own home computers, this number is expected to reach 70 million by the end of the century. Half of the computers in households are used for browsing the Internet. When you add to this number, the number of people who access the Internet from their workplace, it is easy to see that, Internet is THE medium that will reach a truly vast audience. If you are selling a product or a service, consider the following facts, and, you will see that Internet is the medium that will give you the maximum bang for your dollars.

10 Reasons Why to Advertise on the WWW

  1. Cost Effective - Your business can save money on advertising. Compared to the cost of other forms of advertising, a WWW web site is inexpensive.

  2. Reach a Large Market - Your business can each potential customers in your area, in your state, across the country, and even around the world!

  3. On-Line 24 Hours - Your web site is on-line 24 hours a day, 7 days a week. People can view your web page while your business is closed and even while you are on vacation!

  4. Marketing - Your business Internet web site is marketing, not just advertising. . You can use it to raise awareness for your business and keep your customers with the latest information.

  5. Supports other advertising - Your business can include a WWW site address in your other advertising so potential customers can find out more about your company online.

  6. Stay ahead of the competition - Your web site may give you "that edge" you need to edge out your competition.

  7. Provide detailed information - Your web site can provide detailed information about your product or service. Much more than traditional advertising for much less.

  8. On-Line Salesperson - Your web site can take orders for your product or service. Customers can order your products or request more information easily. Making a sale has never been so easy.

  9. Create a more professional image - With a professionally designed web site, your customers will be impressed with your insight to be on the Internet and feel more comfortable doing business with you.

  10. Increase Sales - Your business web site will be viewed by customers who are specifically looking for a product or service your company provides.

Internet Audience

  • 17%, or 37 million of people over the age of 16 have access to the Internet.
  • 11% or 24 million of total persons above the ages of 16 in US and Canada have used the Internet in the last three months.
  • The typical surfer is in the age range of 18-35 years, with the average age close to 31 years.
  • Average Internet surfer spends 5 hours and 28 minutes per week on the Internet.
  • On average Internet surfers are upscale, with 25% earning in excess of $80,000, 50% are professional managers, and 64% have at least a college degree.
  • Males account for 66% of the Internet user population, and account for 77% of Internet usage.
  • It is estimated that by 1998, this group will consist of equal numbers of men and women.

Business on the Internet

  • Obtaining product information for purchases is one of the preferred activities on the Net.
  • It is estimated that over 13% (2.5 million) of web surfers have purchased products and/or services over the Internet.
  • It is estimated that retail sales on the Net will total $7 billion annually by the year 2000 and that"business-to- business" trade on the Net could add up to 22 billion dollars a year.
  • A recent study by IBM (1995) suggests that online catalogs on the Internet can save firms up to 25% in processing costs and reduce cycle time by up to 62%.
  • Researchers have reported that net marketing may be more effective than marketing through traditional media. For example, one researcher suggests that marketing on the web results in ten times as many units sold as one-tenth the advertising budget.

Top Reasons to have a Web Site

  • Generate immediate orders
  • Provide qualified leads
  • Provide instant access to catalogs or other company information
  • Provide an excellent means of communication within an organization
  • Keep current customers updated on new products and/or services
  • Provide helpful information to prospects, browsers, or anyone in need
  • Use as an inexpensive form of marketing research
  • Save a fortune on printing and mailing costs
  • Build credibility for your organization

The Bottom Line

Internet advertising is much lower cost than most traditional methods, simply because the technology makes it easier and cheaper to reach interested customers worldwide. No one owns the Internet, so there is no monopolistic supplier to pay a fee to. This is a competitive business, with relatively low start-up costs, so there is strong pressure to keep the prices low and the quality high. Check around and don't be fooled into paying exorbitant prices! The Internet is the fastest growing market in the world the number of users has doubled in size each year for the past six years! Current estimates place the number of users at over 50 million people on this information superhighway. Businesses are establishing a presence on the Internet's World Wide Web by the thousands, with more being added every day. John Patrick in IBM's Multimedia Today magazine has said, "Not being present on the World Wide Web will soon be equivalent to not having a fax machine. In the not-too-distant future, not doing business on the World Wide Web will be equivalent to not doing business at all."

Have Further Questions?

Feel free to contact us at any time with questions.

Our $149.00 Web Site Special can get your business up on the WWW for all to see. It is a complete package for one low price. It includes web site development and hosting (for 1 year) as well as promotion of your web site.

We also offer other services from web site development, web site maintenance, web site marketing , web site promotion, image scanning and more.

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